Cal Lai

Cal Lai is a serial entrepreneur with more than 30 years of experience in building and operating marketing/advertising, Internet and ecommerce companies. Cal is a recognized expert in technology and Internet marketing. Founder and CEO of three Internet marketing technology companies with total market capitalization of approximately $200M at their peaks. Cal has raised more than $50M in private and public capital. He created hundreds of jobs over a 30-year entrepreneurial career.

In 1987, Cal founded LVL Communications one of the largest advertising and marketing agencies in Silicon Valley. In 1993, Egghead Software, hired LVL Communications to architect, build and operate,, one of the first online storefronts in the mid-1990s. was the fastest growing and most profitable segment of Egghead’s business. In 1998, Egghead closed all of its brick and mortar stores and migrated its entire business online.

In 1996, Cal and LVL Communications were elected to the Inc. Magazine Hall of Fame for growing 758% in three years. During his career, Cal has conceptualized, built and operated world-class strategic marketing and ecommerce solutions. His clients/partners include NASA, Amazon, eBay,, Acer Worldwide, DirecTV Interactive,, NEC, Phillips Mobile, Toshiba, Charming Shoppes, Inc., Palm Computing, Disney Interactive, The Home Depot, Redcats USA, Computer City and In 1997, LVL Communications was named Marketing Agency of the Year by Advertising Age. Cal merged LVL Communications with iStorm, Inc. and took the combined entity public in 1998.

Cal founded Sitoa Corporation, built a wholesale ecommerce marketplace that placed more than 300,000 SKU from more than 1000 companies on the websites of the top 30 online retailers. At one point, Sitoa’s selling storefronts on eBay and Amazon sold more than 110,000 listings and generated sales in excess of $1M/month each on eBay and Amazon.

Cal’s most recent innovation is the development of a new business model in the veterinary industry called Vet24seven Vet24seven is the first telehealth platform and network that brings a veterinarian to a pet owner’s mobile device.

Cal joined BMI as a partner that specializes in business model transformations in the Internet, ecommerce and mobile technologies sectors. Cal can be reached at (650) 868-4083 (m) or at